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Is An Ebay Store Or A Regular Website Best For An Online Beauty Store?

seller fees are ridiculous on ebay, so that’s probably not the best way to go

This entry was posted on Sunday, January 3rd, 2010 at 3:01 pm and is filed under Beauty. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Is An Ebay Store Or A Regular Website Best For An Online Beauty Store?”

  1. hmmm Says:
    January 3rd, 2010 at 9:08 pm

    with the raise in ebay listing fees over the last year – It is no longer suggestable to use ebaystores
    A webstore could be profitable-but then you have to learn how to or pay to have your site actually show up in search resultshttp://hubpages.com/author/sunforged/eba…

  2. sunforge Says:
    January 4th, 2010 at 12:58 am

    Here are some steps in making an online store:
    Step1
    Choose a tightly focused theme or niche for your online store around something that you are passionate or knowledgeable about. By focusing on a specific theme for your store, you’ll garner a competitive advantage over other stores that are larger and forced to be broader in nature. This specific focus will give your store more credibility, and will position you to provide detailed information about certain kinds of products. Customers will appreciate the level of coverage you provide on a given subject, which will be helpful for making purchasing decisions.
    Step2
    Choose an underlying infrastructure for your online store. One fast and free way to get started quickly is to open a Zlio store.http://setup.zlio.com
    With Zlio, you’ll be able to sell products from buy.com and other brand name merchants and earn a commission on every sale. You’ll also get about half the advertising revenue you generate through Google Adsense. The upside of Zlio is that its fast, its intuitive, and its free, so you can see what its like to start an online store without spending any money on upfront costs.
    Another reasonable option for starting a free online store is CafePress.http://www.cafepress.com
    With CafePress, you can start an online shop for free selling merchandise that you design [like customized t-shirts, posters, bumperstickers etc] and then generate earnings paid out monthly.
    Additionally, if you’re willing to pay a monthly fee, some folks like Yahoo Merchant Services.http://smallbusiness.yahoo.com/ecommerce…
    With Yahoo, you’ll pay a monthly fee in exchange for the framework of an online store. The upside of Yahoo is that you can sell, carry, and fulfill your own inventory of products (rather than outsourcing it through Zlio or CafePress). The downside of Yahoo is that, well, you get to sell, carry, and fulfill your own inventory of products.
    Lastly, I’m going to give a quick mention to FlyingCart, which offers a service similar to Yahoo’s but with less expensive monthly fees.http://www.flyingcart.com
    With FlyingCart, you get the basic architecture/framework of an online store and generally have to pay a monthly fee less than that of Yahoo. There are also some interesting social networking features. It lets you sell, carry, and fulfill your own inventory.
    All things considered, we recommend that folks start by setting up a Zlio store and then take things from there. Zlio is free, which makes it a good way to learn about starting an online store. http://setup.zlio.com
    Step3
    Build-out your product inventory. Be careful to put the best products at the top of the page. Product placement counts and studies have shown that products placed at the top of the page tend to sell the best. Keep your inventory of products fresh. Try to write reviews that will help your customers make better puchasing decisions. Stay true to the theme of your store. Stay focused.
    Step4
    Promote your store. Remember, this is not Field of Dreams. “If you build it they will come” will not apply to our new store! As entrepreneurs, its up to us to generate interest in our own online store. You should strongly consider writing some helpful articles about the products in your store and publishing them [give squidoo a try for this]. For instance, on my hot sauce store, The Hot Sauce Collector, I wrote a series of articles about The Hottest Hot Sauce In The World. These articles help my customers find the hottest hot sauces and consistently drive traffic to my site.
    Reference:http://www.squidoo.com/thehottesthotsauc…
    Step5
    Manage and track your web store. Now that you’ve put all this energy into creating an online store, don’t you want to see how many visitors you have and how they found your site? Sign up for free Google analytics.http://google.com/analytics/
    In choosing an option it will depends in the kind of your products.

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